youtube

The psychology of clickbait

How creators weaponize curiosity (for good or for ill)

Nov 22, 2025 • Kuiper

A third of kids want to be a YouTuber. Is that a problem?

Let's look at some numbers. What do they say about the next generation?

Nov 10, 2025 • Kuiper

Why aren't there any "YouTube competitors?"

TikTok, Reels, and YouTube are all competing over "shorts." Who is competing on "longs?"

Nov 9, 2025 • Kuiper

I actually kind of love content marketers

Is this the best place to find incentive alignment?

Nov 7, 2025 • Kuiper

YouTubers are worried about AI for the wrong reasons

There has always been slop, but generative AI threatens something else entirely

Nov 5, 2025 • Kuiper

2025 is a uniquely good time to start a YouTube channel

2014 was a terrible time to start a YouTube channel. But "the algorithm" has changed.

Nov 4, 2025 • Kuiper

Why all YouTubers eventually become brands

How economics turned YouTube into a marketing platform

Aug 15, 2025 • Kuiper

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